Challenge / How do you kick off a pre–launch initiative to educate Healthcare Professionals about the benefits of increasing stem cell mobilization for blood stem cell transplant?
InViVo’s Vision / By having a lot of fun. We created an unbranded, interactive, two level, educational game that communicated the client’s key messages.
| • | The game helped increase booth traffic by engaging attendees while communicating the benefits of stem cell mobilization |
| • | To broaden its availability, we adapted it for use on multiple platforms including CD–ROM and the Web |