Challenge / To introduce a new treatment option for the prevention of an event that occurs during organ transplant (OT).
| • | Our client wanted to first review the important concepts of specific OT surgery complications |
| • | We needed to introduce this product’s mechanism for preventing such events to a tough audience: transplant specialists and surgeons |
Solution / InViVo’s team created a compelling 3D animation, creatively blending video footage, informative animated graphs and referencing. Well–received by the client’s audience, this animation is now being used at medical conferences, in print materials, and is being distributed on DVD. It is now being presented in five different languages to audiences on a global scale.