Challenge / An emerging biotech company had just received FDA approval on a leading–edge product and wanted to showcase its attributes at an upcoming international meeting.
| • | We faced an extremely short timeline to develop an animation that could, in part, describe the product’s effect over time |
| • | We had to simply and evocatively capture the imagination of a highly scientific and knowledgeable audience of cardiac surgeons and electro–physiologists. No easy task |
Solution / We developed a compelling 3D animation that first set the stage by describing how biofilm growth is a common issue associated with pacemaker or ICD surgery . The animation then enlightened the audience by demonstrating how the product could prevent bacterial colonization through its unique technology.
The launch helped heighten product awareness and drove product sales post–conference. Subsequently, artwork was incorporated into an animated panel for the Heart Rhythm Society’s Annual Scientific Session.