Challenge / A consumer goods manufacturer wanted to create a humorous TV commercial for one of its chocolate bars.
| • | Our client wanted this bar to stand out by taking a tongue–in–cheek “academic” approach to presenting its benefits |
Solution / Our team did something we never do – we created an animated medical segment with virtually no anatomical accuracy . The commercial was hysterical and aired frequently, accomplishing our client’s goal for gaining significant awareness for this product.